The Truth About SEO
Here is a great article in Smashing Magazine that explains why you, the business owner / website owner are the best person to manage your SEO. If your goal is to improve your search ranking you will lose. If your goal is to make a rich experience for your users you will win.
“Make pages primarily for users, not for search engines.”
So how do you actually do that? Again Google provides the answer:
“Create a useful, information-rich website, and write pages that clearly and accurately describe your content.”
http://www.smashingmagazine.com/2012/12/11/seo-the-inconvenient-truth/
Here is a little more on this at a glance:
“In short, write useful content. This could include (but is not limited to):”
1. Publishing white papers.
2. Writing a blog.
3. Sharing research findings.
4. Producing detailed case studies.
5. Encouraging user-generated content.
6. Creating useful applications or tools.
7. Running a Q&A section.
8. Posting interviews.