The Truth About SEO

Published 18/02/2015 | By Dameon Jamie

Here is a great article in Smashing Magazine that explains why you, the business owner / website owner are the best person to manage your SEO. If your goal is to improve your search ranking you will lose. If your goal is to make a rich experience for your users you will win.

“Make pages primarily for users, not for search engines.”

So how do you actually do that? Again Google provides the answer:

“Create a useful, information-rich website, and write pages that clearly and accurately describe your content.”

http://www.smashingmagazine.com/2012/12/11/seo-the-inconvenient-truth/

Here is a little more on this at a glance:

“In short, write useful content. This could include (but is not limited to):”

1. Publishing white papers.

2. Writing a blog.

3. Sharing research findings.

4. Producing detailed case studies.

5. Encouraging user-generated content.

6. Creating useful applications or tools.

7. Running a Q&A section.

8. Posting interviews.

Posted in News, SEO | Search Engine Optimization