The Truth About SEO
Here is a great article in Smashing Magazine that explains why you, the business owner / website owner are the best person to manage your SEO. If your goal is to improve your search ranking you will lose. If your goal is to make a rich experience for your users you will win.
“Make pages primarily for users, not for search engines.”
So how do you actually do that? Again Google provides the answer:
“Create a useful, information-rich website, and write pages that clearly and accurately describe your content.”